Richard Petty is a researcher and professor of Psychology at Ohio State University. His work focuses on belief, attitudes, persuasion, and their influence on behavior.
Dr. Petty's Research: https://scholar.google.com/citations?user=y4MYDxQAAAAJ&hl=en
Podcast:
Website: https://jakewarinnerpodcast.com/
Spotify: https://open.spotify.com/show/3kiojUxYZFyVdHOGl727jR?si=31164e616f1846a9
Apple: https://podcasts.apple.com/us/podcast/jake-warinner-podcast/id1711278585
Timestamps:
00:00 Introduction and Background
09:43 The Power of Fear and Anger in Persuasion
13:36 Hitler's Persuasion Techniques
17:03 The Elaboration Likelihood Model
19:04 The Influence of Online Algorithms
22:23 The Potential of AI in Persuasion and Critical Thinking
27:22 Peripheral and Central Routes to Persuasion
32:45 The Relationship Between Uncertainty and Extremism
39:24 The Impact of Social Media on Persuasion
41:43 Navigating the Information Landscape
42:30 The Influence of Doubt and Faith
47:11 Changing Strong Attitudes
Thank you for listening!